London’s East End Pie Shop

Our family has made and baked traditional East London Pie & Mash in Roman Road Market, London, since 1938. Our pies are hand-made in our in-house bakery using a recipe handed down through four generations.

See our menu or check out our history.

a plate of pie and mash
We’ve made and baked London’s most famous dish, Pie and Mash, in the same shop since 1938. Find us.
Pie and mash shop opening 1937


Our shop was founded in 1938 by George Kelly, lending the shop its name.

In the mid 1950s the shop was bought by Bill Kingdon, George’s brother in law. Today, the shop is run by Sue, Bill’s daughter and her son Neil.

We are entirely independent from all other Kelly’s shops, including G. Kelly in Bethnal Green.

Read our extended history or take a look at our photo archive.

  • What’s that green stuff? Liquor explained

    I’m often asked by customers what liquor is, what its origins are, and if it contains eel – time to clear some things up. Liquor is a savoury parsley sauce commonly served with traditional London style Pie & Mash. Liquor is not alcoholic; the name instead refers to a liquid in which something has been cooked[1]. …Read More »